SEOcrawl is a robust set of SEO tools used by SEO professionals, companies, and marketing agencies. It's a platform designed to simplify the task of interpreting massive amounts of data from the Search Console, translating it into actionable and easily digestible information. Despite its comprehensive features, SEOcrawl identified the need for an upgrade in terms of usability and visual design to support its growth ambitions.
The primary issue was the outdated look and feel of the SEOcrawl interface, which was seen as a potential barrier to attracting new users and retaining existing ones. Additionally, some users found the current design less than intuitive, which hindered efficient navigation and overall user experience.
Our solution focused on a complete redesign of the user interface, implementing modern design principles to improve the platform's visual appeal. Simultaneously, we sought to enhance the platform's usability, ensuring that users could easily navigate and utilize SEOcrawl's powerful SEO tools.
The primary goal was to modernize the interface and improve usability for SEO professionals and marketing teams using the platform. The stakeholders were SEO professionals, marketing agencies, and in-house marketing teams of various companies.
We conducted 15 interviews with users to understand their needs, pain points, and what they value in an SEO tool. We also looked at other leading SEO tools to identify trends and best practices in design and usability.
Guided by our research, we designed a modern, clean, and visually appealing interface. We prioritized user-friendly navigation, allowing users to easily access and interpret data. We developed intuitive tools that make the process of analyzing and applying SEO data simpler. This redesign required us to create 35 unique screens.
After the design phase, we conducted usability tests with a group of 20 testers from diverse backgrounds (SEO professionals, agency staff, and in-house marketing team members). Their feedback was incorporated into further iterations of the design, and the testing was repeated until we achieved a high System Usability Scale (SUS) score.
35
+
screens designed
15
interviews
20
testers
87
%
SUS score